German Toffifee & US Toffifay by Storck

On our search for the best snacks in the world, our international snack blog has traversed much of the globe.  One country World of Snacks has not focused enough on is Germany.  I personally traveled through out Germany and truly enjoyed many German snacks.  However, our snack today is not one and I am not sure how I missed such a loved German candy.

August Storck KG

Our snack from Germany is the Toffifee Hazelnut Cup by a company named Storck.  Originally started way back in 1903 by August Storck, the company was first known as Werther's Sugar Confectionery Factory.  With only three employes Storck set out to tackle the snack market in his hometown of Westphalia. Fast forward to today and this German Snack company is a powerhouse and owns many loved brands including Werther's Original, Merci, Risen, Mamba, and of course, Toffiee.  Toffifee by Storck was launched in 1973 and it's popularity quickly spread.  Today this caramel cup is loved by people of all ages in over 90 countries.

Storck Toffifay Candy

So avid snack enthusiasts and carefully readers may have noticed the image of our German snack is labeled Toffifay, and a majority of our snack review is referring to Toffifee.  No this is not a typo, although those do happen on a rare occasion.  This package is developed for the English speaking market.  We believe they made the text change so it's pronounced right although sounding them out individually we don't really notice much of a difference.  The packaging for Toffifay by Storck is a rigid cardboard open container that slides into a light weight casing.  When first open the thicker cardboard container features 15 tempting pieces sealed behind clear cellophane.  Overall the packaging and presentation was enjoyable and made excited to get onto the test.

Snack Review for Toffifay by Storck

Our taste test of Toffifay by Storck was a rare solo test.  We are currently adding another eCommerce business to our portfolio of websites so I found myself alone.  My time for traveling through out Europe and ultimately Germany was long ago.  I spent a little while trying to recall if I personally encountered Toffifay when in Germany.  Once the taste test started and I began to right this snack review, I quick realized that there is no way that I previous tasted this German treat.  The first thing that tipped me off was the presentation, you actually squeeze the hazelnut cup from the package.  The second clue for me to determine any previous interaction was the taste.  The Storck Toffifay is a delicious snack that I am pretty sure I'd recall.  Each cup is a whole hazelnut in chewy caramel with chocolate hazelnut filling and dark chocolate!  Storck took time to combine some very popular snack ingredient to create something that is truly delightful.  It's not too sweet and each ingredient holds it's own nicely.  I am very satisfied with this snack and wish I found it sooner. 

Buying Toffifay in the US (and everywhere else)

Our reason for searching for the best snacks is to stock our international snacks store that is set to be launched toward the end of the year.  Will World of Snacks offer the German Toffifay or Toffifee as a part of our normal inventory.  Storck has a strong global distribution and we generally try and focus on hard to find snacks, that being said, we love this treat and will indeed offer it as a part of our normal German snack offering.