Amira Tamarind Candy

Get your taste buds ready, we are taking our Global Snack Blog to Thailand and reviewing the popular Amira Tamarind Candy.  Generally we like to lead in with a little about the brand but this popular treat has very little information available online.  The brand is listed as Amira which I am not able to locate any information on and the manufacture is Asia Jumbo Industry out of Thailand.  The only information I can find about Asia Jumbo Industry as that do indeed make Amira Tamarind Candy and a few others top selling Thai candies.  So with out further delay, lets get onto the review.

Amira Tamarind Candy comes in a shinny light brown packaging with a red logo in the center that appears to read Oust, however I assume that it’s Thai writing and it’s just a coincidence.  Upon opening 16 small tablets that are individually wrapped in a similar packaging spill out.  I chose the word tablets since that is how they are labeled on the main package, but they are not medicinal.  Now you know what they look like, let’s see how they taste.

I am very familiar with Thai food and have eaten it with my family on a nearly weekly basis for many years.  What I am not familiar with is Tamarind.  From the packaging I thought this would be a caramel or nutty treat and did not expect a sugar based hard candy.  After consulting with our co-founder I found out that Tamarind is a topical fruit and we actually have seasoning based off the fruit in our cupboard!  Not knowing prior to the test that Tamarind was a fruit I was nearly knocked off my feet by the intense flavor.  Immediately my pallet erupted and my mind scrambled to focus on exactly what I just consumed.  Amira Tamarind Candy is a sweet and sour treat with brown sugar flavored undertones and is an overall refreshing combination.  The fruit is very floral and the flavor is truly unique.  The sour is mild and not all unpleasant or tart.  This snack is the first that we have reviewed that has flavors we were unfamiliar with.   Well I should say 3 out of our 4 testers for the evening were unfamiliar with.  The overall experience was very memorable and equally enjoyable.

Not knowing prior to the test that Tamarind was a fruit I was nearly knocked off my feet by the intense flavor.

Towards the end of the year we are planning on launching our international snack food store and we intended to have a section dedicated to Thai candy and treats.  It looks like Amira Tamarind Candy will most likely be included as a part of our regular inventory

Buy Amira Tamarind Candy