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Cloetta Kexchoklad

2/11/2013

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Cloetta Kexchoklad Sweden
After yesterday’s  article on Nongshim Shrimp Flavored Crackers we decided to head right back into a sweet treat for today’s snack review.  Our Global Snack Blog is off to Northern Europe, Sweden to be exact.  It was our 10 year old Director of Taste's turn to choose the snack and he went right for a candy bar with a shinny yellow and red wrapper produced by a company called Cloetta.

Cloetta has a long history in it’s home of Sweden that dates way back to 1872 when two brothers got together to make some candy.  Their first treat to the market was a licorice and many more followed after. Today they have two facilities and approximately 730 employees.  They produce several top selling and well loved snacks or confectioneries as they like to call them.  Today we are taking a look at one of their best sellers, Cloetta Kexchoklad.

Kexchoklad was initially introduced in the 1920s and was known as “Five O’clock Biscuit Chocolate.”  Luckily for everyone Cloetta changed to it’s current name in 1938, which translates simply to Chocolate Biscuit. This classic chocolate candy is known and loved by 9 out of 10 Swedes and as of this review several Americans!  

Since we’ve created World of Snacks we have sampled some great chocolate candy bars from many international markets and so far this is one of my personal favorites.  Other than the simple look when removed from the package everything just seemed right.  The bar itself wasn’t pleasing to the eye but it’s great flavor and textures more than made up for it.  The chocolate coating was milky and sweet, the internal wafers  were crisp and light, and the filling in between the wafers was creamy and enjoyable.  The only flavor that caught me off guard was the wafer itself  Although crunchy and gratifying on my first bite I took note that it tasted more like a saltine cracker than a typical wafer used in a candy bar.  After the second bite I was hooked on its non-sweet crunch that was layered and covered in plenty of delicious chocolate sweetness to compensate.  Every member of our test group truly enjoyed the Kexchoklad.

Will our US based international snack company offer Cloetta Kexchoklad?  Of course!  I personally am already craving another and had to fight my son for the last piece!
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