Jammie Dodgers Original Biscuits

Set sail for merry ol England, our global snack blog is heading back to this tiny, yet powerful island.  Growing up in England and now living in the United States is one of the main reasons we decided to start World of Snacks.  Last time we reviewed the delicious Cadbury Fingers and even though I never personally sampled this snack when living in the UK it is now one of our collective favorites.  This time we are again sampling something that I am not 100% familiar with but very excited to try.

Today we are sampling Jammie Dodgers Original made by Burton’s Biscuit Company.  Burton’s Biscuit Company is currently the number two biscuit producer in the UK and has a long lineage dating back to 1829.  The very first Burton’s biscuits were baked by George Burton but the company was not officially founded until 1935 when George’s grandson Joseph Burton opened their factory in Slough, Berkshire.  The brand has since changed hands many times but still remains a favorite among children and nostalgic snack enthusiast alike.  In 2009 the Jammie Dodger biscuit was the most popular selling biscuit brand in the United Kingdom with children consuming nearly 60% of the produced snacks.

  This time we are again sampling something that I am not 100% familiar with but very excited to try.

Our sample for today’s snack review came in a long, red rectangle shaped package containing a total of 8 biscuits.  The cookies themselves are circular and feature a heart cut out in the center displaying the sticky jam filling.  The cookies are made of a very flaky shortbread and the center is a sweet raspberry jam.  Our panel of testers today included a mix of young and old.  The young devoured their sample and begged for more. The old, struggled to finish the sack.  As you probably have guessed I am from the “old” section of our taste test group.  Although our 10 year old Director of Taste raved about the unique flavor I personally did not enjoy it.  The cookies seemed stale and the flavor and after taste was not pleasing.  They also crumbled to pieces making the presentation less desirable.  Although I did not enjoy the snack personally, from sales records and the packaging it seems this UK based treat is slanted towards children anyway.

Will you be able to purchase Jammie Dodger Original Biscuits from our US based international snack store?  Although we imagine our clientel will consist primary of adults we feel the need to stock children’s favorites and will most likely includes these biscuits in our normal inventory.  Although our store is not yet open for business we encourage to visit the shopping page now and sign up for a coupon and a personal invitation to our online grand opening.

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