Lotte Custard Cream Cake

Buckle up snack fans, we are flying into Asia today to review a Korean Snack for our international snack blog.  Last time we reviewed a snack from South Korea we took at look at Nongshim Shrimp Flavored Crackers.  Our review of that snack was one of our first salty snack reviews.  This review is our first sweet snack from Korea and we are looking forward to it!

This Korean snack cake is produced by a company called Lotte.  Lotte is a multinational food and retail corporation with operations out of both Japan and South Korea.  The company was initially started in 1948 by Shin Kyuk-Ho, a Japanese businessman with of Korean decent.  Today the Lotte group is massive and employes 60,000 people and runs over 60 businesses.  Lotte is the largest confectionery manufacture in South Korea and is the third largest in Japan.

From first impression the Lotte Custard Cream Cake seems pretty simple.  It came individually packaged with only a few words and simple graphics.  On the back is the only writing not in English, and from what I can tell it is Japanese and not Korean.  Being these are produced in both countries it is a strong probably that we are sampling the Custard Cream Cakes from Japan.  The tag line on the package reads "Delicious Taste with Sweet Custard Cream."  Now lets see if the slogan is appropriate.

Upon opening the package we discovered a small light colored cake that looks a little similar to miniature muffin.  Lucky our test group only consisted of two tasters, this Korean snack is not meant to be shared. To peak inside prior to the test we broke our Lotte Custard Cream Cake in half.  The cream was not as smooth as I would assume but the cake was moist and had a pleasant texture.  The flavor was more mild than I anticipated but it was very welcomed.  The cake is not overpowering and neither is the filling.  The overall flavor was very subdued but we both found the snack very enjoyable.  It did hint to the flavor of a Hostess Twinkie but seemed a little more grown up.  Although our 10 year old Director of Taste enjoyed it as much as I did.

Will World of Snacks incorporate Lotte Custard Cream Cakes into our regular inventory when we launch our international snack store later this year?  Chances are you will be able to purchase this Korean/Japanese snack on a regular basis.  To be notified of our grand opening be sure to leave your details to the right.  Keep on snacking!

BUY LOTTE HAPPY Promise